Superweek 2018

We've returned from Superweek 2018 full of new ideas, emotions, and friends. It is definitively the best conference in the analytics industry, and it looks like no other.

This year, there were two main topics:
— GDPR, the law regulating the storage of personal data, which will finally come into force on 25 May. It will create difficulties for analytical systems throughout Europe (hello, Google Analytics). None of the presentations that took place failed to elicit comments about this topic.
— Machine learning, this year's second most popular topic. Half of the speeches and case studies related to statistics and machine learning. For example, with the help of machine learning, you could divide the audience, then distribute advertising channels for more effective interaction.

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